This is WCA’s most public-facing and powerful work—the arena in which we use the volumes of research we collect and analyze, in ways that speak directly and effectively to the electorate and politicians. Such efforts can fuel grassroots movements that affect public opinion of legislation and other societal influences, shaping impressions about corporate entities and private institutions that are—or are not—acting in civically responsible ways. They fall into three primary categories:
Electoral: Supporting and informing the public about candidates and issues aligned with WCA’s mission. The “No on 32” campaign in 2012 exemplified this, informing the public about the sources of the proposition’s funding, and why it was bad policy for California. With our campaign at full speed, the measure ended up losing by more than 12 points.
Advocacy: Designed to move public policy in a way that will grow the economy and create jobs. Examples of this include promoting a living wage in all industries.
Civic: Whether it be urging consumers and the public to support Los Angeles and its economy, or helping to push to keep money circulating within the community to help foster and grow local industries. WCA aims to rebuild the connection, shared interest and partnerships between working people and the business world to collectively identify innovative solutions that go beyond the bottom line. Development of strategies to support the creation and success of small and medium-sized businesses that adopt principles of doing well by doing good will, in the process, create a benefit to both shareholders and society.
To do this, WCA fosters open connection between diverse communities—from labor to corporate to government and education—to spur job growth and benefit Los Angeles at large.